For well-known people, social media is crucial since it facilitates communication with their community. Notable people communicate with their audiences on social media by sharing videos, pictures, and writings. Social media helps famous people instantly communicate with a large population and get immediate feedback (Hirst, 2018, p. 78). Prominent individuals can assess their impact on society by having a good PLN. Influential people in the community may benefit from selling their goods through their PLN and gain advantages that will expand their influence. Influential people use social media to inform their followers about their activities and build their community. An online presence is a crucial tool for assisting prominent people in maintaining their influence while building a community that benefits from their actions in life.

Creating an online community with the employers’ apparatuses can limit the employee. The employee gets restricted to only talking about the activities of the organization. Engaging the online community on other issues is challenging since they want to be involved in discussions on topics that may influence their relationship with the company (Hirst, 2018, p. 78). The company’s online community can benefit the employee by helping to create selling and marketing skills. Having people in a PLN that understand their roles and are serious about delivering correct information is crucial in maintaining a reliable online social media presence.

Online presence by individuals through PLN creation is crucial in building a community that can be relied upon effectively. It is also vital to minimize misinformation by having fact-checkers in an individual’s PLN to verify the information given to people. PLNs are essential aspects of social media because they group people according to their preferences. PLNs increase the knowledge of individuals in different subjects; hence it is crucial to share correct information in the networks to foster a knowledgeable community.

References

Hirst, M. (2018). Navigating social journalism: A handbook for media literacy and citizen journalism. Routledge.